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Lancashire BMW and MINI Centre Celebrates New UK Sales and Service Excellence High

Bowker BMW and MINI on Trident Park in Blackburn has become one of only three dealerships in the UK network to become a maximum 30-star retailer.

The BMW star-rating system reflects feedback from UK customers who rate their service at Bowker using a scale from one to five. These scores are then collated over a 90-day period and published.

The 30-star total that Bowker achieved represents the maximum five star rating available across BMW, MINI, and used cars for both sales and service in each case.

Bowker Blackburn managing director Chris Eccles said, “This is a wonderful start to the year. These scores are massively important to the business because they represent the opinions of our customers. They help us to understand how we can constantly improve what we do.

“This achievement reinforces our commitment to consistently deliver the highest levels of customer service. I am proud of the staff across the business who have worked so hard and I thank our customers for their honest and positive feedback.”

Last Year Bowker Blackburn on Trident Park in Blackburn won the BMW Retailer of the Year Award for Corporate Sales. The award recognised the retailer’s performance – and commitment to the local business community and consistent service levels to the fleet industry both regionally and nationally during 2014.